PLG SaaS · $3M–$30M ARR
PQL plumbing that actually works.
Product-led growth lives or dies on identity resolution and PQL definitions. We engineer the integrations between your product DB, Segment, and HubSpot — so PQLs route to AEs in real time, not via nightly batch.
L4
Reporting
Forecast you can defend.
CRO / Board
L3
Automation
Workflows that don’t lie.
RevOps
L2
Data Model
One object, one truth.
Architect
L1
Source Stack
Tools that connect.
Engineering
Common pains
What we see at this stage
- Identity resolution is broken — same user shows up 3 times in HubSpot
- PQL definitions drift between product/engineering/marketing
- Lead routing fires 4 hours after the trigger event
- Sales rejecting MQLs as ‘not real PQLs’
Wins after engagement
What changes
- Real-time PQL events synced via Segment
- PQL definitions agreed and locked across teams
- Lead routing on PQL triggers — minutes, not hours
- Sales/marketing dashboards agreeing on the same numbers
Most relevant case study
3.2× MQL→SQL conversion
How a Series A PLG SaaS rebuilt PQL definitions and lifecycle automation — tripling MQL→SQL conversion in 9 weeks.
Read full case6.8% → 21.7%
MQL→SQL conversion
+18%
SQL→Closed-Won
−72%
AE rejection rate
5h → 11min
Time to first SDR touch
Built for plg saas.
Audit, sprint, retainer — every offer is the same engineering. We just route the playbooks differently for your stage.